Staff Product Designer · Data, Insights & AI · B2B SaaS
Staff Product Designer helping teams build thoughtful B2B products that create measurable business impact.
Career
Over ten years in product design. I started in agencies, building design systems and enterprise tools for global brands, then moved in-house at Personio, a leading HR all-in-one tool in Europe, growing from Lead to Staff across people analytics and AI.
2025 — Present
Staff Product Designer
I lead design for Personio's analytics platform and set the vision for its first AI companion, the agentic pattern every Personio AI agent now follows. I also run a mentorship program that upskilled the design team in AI.
2022 — 2025
Lead Product Designer
I took Surveys from concept to a new product line that reached €2M ARR in 12 months and tripled account adoption, and built the People Matter Framework, a template and 200-question library that sustained 70–80% CSAT.
2019 — 2022
Senior Experience Designer
I redesigned enterprise CPQ and order management systems, and scaled a TV and streaming experience across web, mobile, and connected TV on a 300+ component design system I helped build.
2015 — 2019
User Experience Designer
I governed one design system across seven automotive brands and their markets, and ran the A/B testing that shaped a large-scale retail checkout.
Featured projects
Product Strategy
Agentic Analytics
Shaped the design of Personio's first product AI agent, the pattern every future product agent follows
View case study →
Systems Thinking
The People Matter Framework
A reusable standard for measuring employee engagement in Personio Surveys: templates plus a 200-question library that helped beat the H2 business targets
View case study →
0-to-1
Building Surveys from 0 to 1
€2M ARR in 12 months, account adoption tripled from 1% to 3%, highest CSAT in the company (70–80%)
View case study →Contact
Open to Staff and Principal IC roles. Based in Cologne, open to remote.