Staff Product Designer
Data & Insights · B2B SaaS
Cologne, Germany / remote
Staff Product Designer helping teams build thoughtful B2B products that create measurable business impact.
Career
2015 — 2026
With 10 years across UX, product strategy, and design systems, I help teams turn complex problems into thoughtful, consumer-grade product experiences with measurable outcomes — partnering closely with product, engineering, and leadership from early discovery through to launch.
2025 — Present
Staff Product Designer
Personio · Cologne (Remote)
I lead design for Personio's analytics platform and set the vision for its first AI companion — the agentic pattern every future product AI agent at Personio now follows — while running a mentorship program that upskilled the wider design team in AI.
2022 — 2025
Lead Product Designer
Personio · Cologne (Remote)
I took Surveys from concept to launch, growing it into a new product line that reached €2M ARR within 12 months and tripled account adoption, and built the People Matter Framework — a template and 200-question library that sustained 70–80% CSAT, among the highest in the company.
2019 — 2022
Senior Experience Designer
denkwerk · Cologne
I redesigned enterprise CPQ and order management systems, and scaled a multi-platform TV and streaming experience across web, mobile, and connected TV on a 300+ component design system I helped build.
2015 — 2019
User Experience Designer
Publicis Sapient · Munich · Toronto
I governed a single design system across seven automotive brands and international markets, and ran continuous A/B testing that shaped a large-scale retail checkout flow.
Featured projects

Product Strategy
Agentic Analytics
Shaped the design of Personio's first product AI agent — the pattern every future product agent follows
View case study →
Systems Thinking
The People Matter Framework
A reusable measurement standard — templates + a 200-question library — that helped exceed H2 goals and sustained 70% CSAT, among the highest in the company
View case study →
0-to-1
Building Surveys from 0 to 1
€2M ARR in 12 months, account adoption tripled from 1% to 3%, highest CSAT in the company (70–80%)
View case study →How I work
- Discovery
- Customer conversations first-hand, not secondhand requirements
- Strategy
- Vision work that changes what gets built next quarter
- Systems
- Extending a design system so the next team moves faster
- Leadership
- Mentoring, and holding a quality bar without owning the org chart
Contact
Open to Staff / Principal IC design roles — Cologne, Germany or remote (CET ±3). Get in touch:
jonaslauf@gmail.com