Jonas Laufenberg

Staff Product Designer
Data & Insights · B2B SaaS
Cologne, Germany / remote

Staff Product Designer helping teams build thoughtful B2B products that create measurable business impact.

Career

2015 — 2026

With 10 years across UX, product strategy, and design systems, I help teams turn complex problems into thoughtful, consumer-grade product experiences with measurable outcomes — partnering closely with product, engineering, and leadership from early discovery through to launch.

2025 — Present

Staff Product Designer

Personio · Cologne (Remote)

I lead design for Personio's analytics platform and set the vision for its first AI companion — the agentic pattern every future product AI agent at Personio now follows — while running a mentorship program that upskilled the wider design team in AI.

2022 — 2025

Lead Product Designer

Personio · Cologne (Remote)

I took Surveys from concept to launch, growing it into a new product line that reached €2M ARR within 12 months and tripled account adoption, and built the People Matter Framework — a template and 200-question library that sustained 70–80% CSAT, among the highest in the company.

2019 — 2022

Senior Experience Designer

denkwerk · Cologne

I redesigned enterprise CPQ and order management systems, and scaled a multi-platform TV and streaming experience across web, mobile, and connected TV on a 300+ component design system I helped build.

2015 — 2019

User Experience Designer

Publicis Sapient · Munich · Toronto

I governed a single design system across seven automotive brands and international markets, and ran continuous A/B testing that shaped a large-scale retail checkout flow.

How I work

Discovery
Customer conversations first-hand, not secondhand requirements
Strategy
Vision work that changes what gets built next quarter
Systems
Extending a design system so the next team moves faster
Leadership
Mentoring, and holding a quality bar without owning the org chart

Contact

Open to Staff / Principal IC design roles — Cologne, Germany or remote (CET ±3). Get in touch:

jonaslauf@gmail.com